Advertising Brief - nü moo

Winner of the 2025 September Advertising Brief from Young Shits Advertising Club.

Brief - Milk has been a household staple for generations, but as the beverage and alternative milk industries rapidly evolve, so do public opinions. Even before the rise of plant-based options, movies often used regular milk to convey something unsettling — think of the villains drinking milk before chaos in A Clockwork Orange, or robots sipping milk in Westworld despite not needing food. Whole milk remains a justifiable choice for children, adult milk drinkers often face scrutiny and judgement for enjoying it.

SO…reframe milk as a cool, every-day drink that adults won’t feel judged or ridiculed for enjoying.